Marketing Agency had the opportunity to pitch a major CPG company managing over 10 brands, millions of customers, and more than 10,000 products. The CPG company sought a unified solution to modernize its digital infrastructure and overhaul its brand identity. The CPG leadership team required an integrated approach that supported the technology infrastructure upgrades necessary for omnichannel engagement, enhanced customer retention, and operational scalability.

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• Strategic Collaboration to Win the RFP and Deliver Transformation:
  Recognizing that they lacked specialized expertise in enterprise-scale technology infrastructure, the agency partnered with our technology team to present a compelling proposal, ensuring the capacity to meet the complex requirements. Pitch was won.
   

• Rapid Deployment of Senior Technology Talent:
  Within just two weeks, our team assigned a dedicated group of senior tech executives with extensive experience in enterprise digital transformations. The team seamlessly integrated with existing agency resources, providing the hands-on expertise required.
   

• Architecting a Future-Ready Infrastructure:
  Collaboratively designed a comprehensive digital transformation roadmap, encompassing the go-forward architecture, phased implementation plans, resource requirements, and budget forecasts. This included a careful selection of technologies to enable omnichannel marketing capabilities, including CRM, CMS, logistics solutions, apps, and cross-channel platforms.
   

• OUTCOME: Implemented a robust technology infrastructure that resulted in the CPG company successfully expanding its customer reach, increasing retention, and significantly improving its NPS targets. All on time and on budget. The agency remains the preferred long-term partner for this CPG firm.