HPE needed a deeper understanding of their entire customer ecosystem and journey to drive more effective conversions. They relied heavily on intuition and lacked a unified, data-driven view of their audience.
 

We analyzed the customer journey from end to end, identifying key audience segments, assessing influence, and aligning content strategy with specific customer needs. By understanding how HPE's messaging, content, and data capture could work together, we created a more cohesive experience that increased engagement and conversion.
 

• Moved from intuition-driven to data-led decision-making:
  Reduced the over-reliance on intuition by creating a data-driven framework for customer insights, which guided HPE’s strategic decisions around messaging, creative deployment, technology utilization and data capture.
   

• Improved audience understanding across the organization:
  Built a unified, operational understanding of key audience drivers, helping HPE improve contextual awareness and target the right content at each journey stage.
   

• Improved customer conversion and ability to nurture leads
  Introduced a system to capture data at critical journey points and dynamically deliver relevant content at each moment in the customer journey, ensuring more consistent and effective audience engagement.