Market Positioning, Identity, and Launch Preparation

Client: AI-Driven Platform

Superb Intelligence is redefining film development with a transparent, AI-driven platform. Ahead of their Q1 2026 launch, the founders needed a clear market position, a cohesive brand identity, and unified messaging to engage studios, financiers, and independent creators.
 

AXP partnered with the owners to strengthen positioning, build the identity system, define audiences, and prepare all launch materials.
 

• Unified leadership on a Differentiated Market Position: Aligned the executive team around a clear value proposition and differentiated positioning with distinctive reasons to believe.
   

• Built a streamlined Messaging Architecture and Brand Voice: Developed the company story, product messaging, audience value props, and voice guidelines for consistent communication across all audience types.
   

• Created a modern, cinematic Visual Identity: Designed the full brand system - logo, palette, typography, and visual elements - to signal trust, clarity, and innovation.
   

• Developed Audience Personas to guide GTM and product focus: Defined motivations, challenges, and communication needs for key segments including studio executives, investors, and producers.
   

• Designed the website Information Architecture & authored all Copy: Built the site content structure and wrote concise, launch-ready copy across all pages to support clarity and credibility.
   

• Produced a complete Press Kit: Created a cohesive press package including narrative, product overview, founder bios, and brand assets.
   

• Enhanced Investor and Pitch storytelling: Sharpened the problem framing, market context, and differentiation to strengthen fundraising conversations.
   

OUTCOME: Fully equipped for a Q1 2026 launch with a unified brand, narrative, and GTM foundation.